LOVE
For more than 40 years, visitors have associated Virginia with LOVE, thanks to the state’s world-famous travel slogan. Virginia’s LOVE campaign builds on Virginia is for Lovers, framing love in the context of devotion to each other, creating relevance for families. The campaign positions Virginia as the ideal destination to completely connect with loved ones on vacation.
The LOVE campaign presents Virginia as more than just a backdrop for love, but as a place with iconic sites and rich traditions that keep our ties to one another strong. The creative concepts showcase the history, beauty, and traditions that put love at the heart of every Virginia vacation.
LOVE Print Advertisements
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LOVE TV & Web Spots
60 Second Spot |
30 Second Spot |
Brand Essence Video |
In-State Radio Spot
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Virginia is for Lovers Through the Years
History of Virginia is for Lovers slogan
Advertisements - Past & Present
1969
1972
1974
